L'Oreal Men × Tmall Gathering Day, "Black Technology" New Products Linked to Luo Yonghao's Cross-Dimensional Breakthrough

孙嘉俊, 钟诗雨

As a leader in men's skin care products, L'Oreal Men will launch a facial cleanser to solve men's facial cleansing problems in 2021, hoping to introduce the concept of new products into consumers' minds and win word-of-mouth and sales.

Case details

Brand: L'Oreal Paris

Brand owner: L'Oreal Paris

Main agency: Shanghai Chengmai Culture Communication Co., Ltd. (CCE Group)

Market launch: Mainland China

Industry: Beauty

Media Channels:Influencers, Online Display Advertising, Online Video Advertising,...

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