L'Oreal Injects White Bottle "Guard Glacier White" Charity Action

邓斌, 许可, 黄新舒

In 2021, L'Oreal will launch a whitening product "White Infusion Bottle" targeting young consumers.
Case Details

Brand: L'OREAL PARIS

Brand owner: L'Oreal Group L'OREAL

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry: Beauty and personal care

Media channels: influencers (stars/celebrity spokespersons, key opinion leaders KOL), interactive/digital online (mini programs, videos/micro movies, online display ads, social media)

Budget: 2-3 million

case summary

In 2021, L'Oreal will launch a strong anti-oxidant whitening product "White Injection Bottle". In 2022, the brand hopes to continue...

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