Brand: L'OREAL PARIS
Brand owner: L'Oreal Group L'OREAL
Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai
Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Launched on the market: Mainland China
Industry: Beauty and personal care
Media channels: influencers (stars/celebrity spokespersons, key opinion leaders KOL), interactive/digital online (mini programs, videos/micro movies, online display ads, social media)
Budget: 2-3 million
In 2021, L'Oreal will launch a strong anti-oxidant whitening product "White Injection Bottle". In 2022, the brand hopes to continue...