L'Oréal India: Driving revenue through digital media (CPAS)

L'Oréal, a personal care brand, launched a campaign in India to deploy high intent audiences, use a differentiated strategy on specific e-tailers, and grow revenue month-on-month while maintaining a positive ROAS.

Campaign details

Brand: L'Oréal Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Toiletries & cosmetics (general) Media channels: Online video Budget: 500k - 1 million

Executive summary

As the pandemic affected L’Oréal’s business in India, the need of the hour was to redirect efforts toward driving revenue. The shift in consumer behaviour towards online purchase avenues led to the rise of several D2C competitors. A full-funnel focus on performance was paramount to keep pace with the changing market dynamics.

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