Campaign details
Brand: L'Oréal Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Toiletries & cosmetics (general) Media channels: Online video Budget: 500k - 1 million
Executive summary
As the pandemic affected L’Oréal’s business in India, the need of the hour was to redirect efforts toward driving revenue. The shift in consumer behaviour towards online purchase avenues led to the rise of several D2C competitors. A full-funnel focus on performance was paramount to keep pace with the changing market dynamics.
By leveraging...