L'Oréal India: Driving revenue through digital media (CPAS)
Debarshi Majumder, Yogesh Jadhav, Mittal Senjalia
L'Oréal, a personal care brand, launched a campaign in India to deploy high intent audiences, use a differentiated strategy on specific e-tailers, and grow revenue month-on-month while maintaining a positive ROAS.
Campaign details
Brand: L'Oréal Brand owner: L'Oréal Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: Toiletries & cosmetics (general) Media channels: Online video Budget: 500k - 1 million
Executive summary
As the pandemic affected...
