L’Oréal: Fixing customer discoverability and conversion at Walmart

L’Oréal and Walmart partnered with WhyteSpyder, a specialist in supporting brand growth on Walmart.com, to create a “Content Excellence Program” focusing on more than 150 L’Oréal products featured on Walmart.com.

About L’Oréal and Walmart

L’Oréal employs 88,000 people and is the world’s largest cosmetics company by revenue, generating earnings in 2021 of $32.6 billion in a sector worth $78 billion globally in that year.

As well as the flagship L’Oréal brand itself,...

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