L’Oréal: Content pro

L’Oreal, a personal care company, increased downloads, active users and pieces of unique content in Turkiye by helping customers create content.

Campaign Details

Brand: L'OréalAgency: 4129GreyRegion: EMEA

Campaign video

Strategy

Objective

In the beauty category, there's an influencer boom. Women are heavily influenced by beauty influencers but as the influencers' followers increase their budgets skyrockets meanwhile their authenticity decrease. As L'Oreal we wanted to encourage people to become influencers; create content with our products, share their experiences with other people, and increase our digital visibility. Hence, we created: L'Oreal Content PRO app. L'Oreal Content Pro is our one-of-a-kind mobile platform which fuses advocacy & social commerce in one place, putting best in class consumer centricity at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands