Campaign Details
Brand: L'OréalAgency: 4129GreyRegion: EMEA
Campaign video
Strategy
Objective
In the beauty category, there's an influencer boom. Women are heavily influenced by beauty influencers but as the influencers' followers increase their budgets skyrockets meanwhile their authenticity decrease. As L'Oreal we wanted to encourage people to become influencers; create content with our products, share their experiences with other people, and increase our digital visibility. Hence, we created: L'Oreal Content PRO app. L'Oreal Content Pro is our one-of-a-kind mobile platform which fuses advocacy & social commerce in one place, putting best in class consumer centricity at...