L'Oreal: Building partnerships to drive high impact

L'Oreal, a cosmetics company, signed up as an associate sponsor for the Indian Premier League (IPL) to increase brand awareness and purchase intent among men in India.

The media buying objective

Case Study 1 - Maximum value adds extracted in a deal L'Oreal was keen on exploring an association with IPL, on which they had largely been absent due to high cost and lower level of deliverables compared to other properties....

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