L'Oréal: Beyond fifty shades of black

L'Oréal, the cosmetics brand, shifted the narrative of hair colour to increase its sales in India.

Campaign details

Brand: L'OréalBrand owner: L'OréalEntrant company: McCann India, MumbaiMarket: Asia (general region)Sector: Hair careMedia channels: Online video, Social media, Television, Websites & micrositesBudget: 1 - 3 million

Campaign video

Creative...

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