L'Oréal: Beyond fifty shades of black

Hair colour brand, L'Oreal Casting Creme, encouraged women to choose their own shade and own their individuality with the Beyond Fifty Shades of Black campaign in India.

Campaign details

Brand: L'OréalBrand owner: L'Oréal IndiaAgency: McCann WorldgroupMarket: IndiaSector: Hair careMedia channels: Online display, Online video, Social media, Television, Virtual & augmented realityBudget: 1 - 3 million

Executive summary

This case...

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