Looking Up - What Can You Say?

J. Walker Smith

J. Walker Smith examines the effects of the recession and states that marketers must make consumers feel confident again.

Looking Up - What can you say?

The Yankelovich Economic Edge POV J. Walker Smith

You’ve heard the joke, right? That Bernie Madoff has the perfect last name for somebody running the biggest Ponzi scheme in history—“made-off,” as in Bernie made off with everybody’s money. It’s a sick pun about his terrible crime, but at least we know how to name what he did. For the problems in the economy at large, though, we haven’t yet figured out what to name it.

Of course, it feels a lot like a Ponzi scheme. In this past Sunday’s New York...

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