Looking Up – Taking the Good News with the Bad
J.Walker SmithYankelovich MONITOR®
Here's a sign of the times. In the midst of the biggest business and economic story in 80 years, Condé Nast announced last week that it was shutting downPortfolio magazine, the business magazine it launched in 2007 with a $100 million investment. There is no shortage of news, just advertising.
Despite success in attracting a solid, high-end circulation of 450,000, Portfoliohas been struggling to turn the corner on its business model. It had already announced that it was going from 12...