Looking Up - Taking Stock

This article provides updates on topics covered by previous issues of Looking Up. The use of so-called "angry ads" in the recession, reflecting public disquiet over issues such as bank bailouts, discussed in a previous issue, is revealed to have been broadly successful.

Looking Up – Taking Stock

J.Walker SmithYankelovich MONITOR®

Past issues of Looking Uphave examined a wide variety of topics related to the current economic downturn and the marketing opportunities associated with each of these developments in...

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