Looking Up - Putting People to Work

This 2009 article discusses U.S. consumer behaviour - and business strategy - in the context of sharply rising unemployment and unprecedentedly difficult economic conditions.

Looking Up – Putting People to Work

J.Walker SmithYankelovich MONITOR®

This recession is like no other, particularly in terms of unemployment. Even as the news about job losses is getting better, the depth and severity of job losses is getting worse—and not just worse than prior months, but worse than prior recessions.

Marketers who respond to the challenges of this recession in the same old ways are ignoring the fact that this recession is the not the same old downturn. It is much worse. It requires unique responses to meet its unique challenges.

In particular, this is not a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands