Looking Up - Hope Against Hope

The article advises marketers on how to capitalise on a "bear market bounce" in the economy. A bigger market share can be captured by increasing investment during a brief period of expansion in a broader economic downturn.

Looking Up – Hope Against Hope

J.Walker SmithYankelovich MONITOR®

Much of the talk lately is of a bear-market bounce. We're being warned that what look like signs of recovery are really just false signals and that, in fact, we're in for another...

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