Looking Up - Homemade for the Holidays

Ahead of the Christmas holiday season, J. Walker Smith analyses the National Retail Federation (NRF) spending forecast, comparing what appear to be alarming figures to previous year's reports.

Looking Up – Homemade for the Holidays

J.Walker SmithYankelovich MONITOR®

Expectations for the holiday shopping season are modest. But are they modest to the point of frugality? No.

Before Halloween, the National Retail Federation (NRF) released...

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