Looking Up - Getting the Most From Less

In this article, J. Walker Smith looks at the expectation that while the economy is recovering, the size will be smaller and will not reach its pre-recession size.

Looking Up – Getting the Most From Less

J.Walker SmithYankelovich MONITOR®

The economy is picking up again. And that's good. Unfortunately, though, just not good enough.

As noted in our recently released white paper, A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences,marketers must plan for a smaller economy ahead. Whatever the shape or strength of the recovery, the size of the economy is going to be smaller. Growth is not a measure of size, only a measure of change. Forecasted growth is positive, just not sufficiently positive to restore the economy to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands