Looking Up – Big Brands in a Smaller Economy
J.Walker SmithYankelovich MONITOR®
One notion has been implicit in every issue of Looking Up, only sometimes mentioned directly, and that is the fact of a smaller U.S. economy over the near-term.
This subject was explicitly referenced in the July 21, July 28, September 8 and September 22 issues of Looking Up and referenced by implication in the discussions and charts about the personal saving rate in the November 4, 2008, February 10, March 31, April 28, July 14 and August 25 issues, and about consumer debt in the July 28...