Looking Up - Bend It Like Bend, Oregon

This paper argues that future economic trends are unpredictable, which is problematic for planning campaigns.

Bend It Like Bend, Oregon

It's official now. We're in a recession. The National Bureau of Economic Research (NBER) announced last week that a recession began in December 2007.

Not that this is news to the man on the street. Not with a year's worth of housing troubles, rising unemployment and tightening credit. People have known for months that times were getting tougher. Marketers, too.

Businesses of all sorts have been dealing with this recession all year. Especially small businesses in places like Bend, Oregon, that felt the downturn early. Businesses like these rarely get national coverage, but they often...

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