Looking Up – A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences
J.Walker SmithYankelovich MONITOR®
This week, we have big news!
The Futures Company has just released a major white paper on the unfolding post-recession consumer economy called A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences. It is our in-depth look at where the marketplace is headed. Many of the themes from prior issues of Looking Up are echoed in this white paper and then explored in more depth, particularly the marketing implications and business opportunities.