Looking forward to better brand research

Tim Reid contends that the brands that people find stimulating are those that help us grow and be the sort of people we want to be.

looking forward to better brand research

Tim Reid

If you have kids you will know how determined they can be to do things for themselves. Teach your little one to tie his shoelaces and from that day on he will not let you near them again he will want to tie them for himself. So pleased will he be with his new prowess that he will go around telling everyone that he tied his own shoelaces that morning. He will still need his Mum or his Dad but not to tie his shoelaces. He has learnt to...

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Insights Team
Bray Leino

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