A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways to defend the company or the brand from attacks in the net.
Looking For Eric: In Search of the Hub Consumers
Luiz Sá, Leonardo Soares and Ricardo LopesIBOPE Inteligência IDS, Brazil
The so-called Web 2.0 is the ubiquitous phenomena of this 21st century eve. For several companies, as, for example,...