Looking closely at the young Asian middle class

Ung Song and Michel Ladet

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards.

looking closely at the young asian middle class

How a car brand will survive the next dance of the dragon

Michel Ladet RISC International andUng Song Sofina Ltd

The Three Stages of Asian Middle Class Development

Communication and marketing trends in Asia are influenced by both economic development and cultural trends. Therefore RISC has identified, through both secondary analysis and statistical work, that the evolution of consumer trends usually follows three stages, each with a different impact on the ways to do business in a country:

Modernisation

Modernisation is the result of...

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