Longevity of Websites and Interactive Advertising Communication
Sally J. McMillanUniversity of Tennessee
Introduction
The World Wide Web ('Web') is dynamic. The Internet Software Consortium (2002) reported that about 1.3 million Internet...
Longevity of Websites and Interactive Advertising Communication
This study traces survival of advertising-related Web sites for a five-year period from 1997-2002. Client organizations had the best survival rate, about 70%, while less than 50% of advertising agency sites survived.
