Longevity of Websites and Interactive Advertising Communication

This study traces survival of advertising-related Web sites for a five-year period from 1997-2002. Client organizations had the best survival rate, about 70%, while less than 50% of advertising agency sites survived.
  

Longevity of Websites and Interactive Advertising Communication

Sally J. McMillanUniversity of Tennessee

Introduction

The World Wide Web ('Web') is dynamic. The Internet Software Consortium (2002) reported that about 1.3 million Internet...