Long Tail Media in the Store

Herb Sorensen

There are on the order of one quadrillion (1 followed by 15 zeros) media exposures annually in stores around the world.

Long Tail Media in the Store

Herb SorensenTNS Sorensen

INTRODUCTION

Walk in to a supermarket and you are confronted with a sensory overload of stimuli. The supermarket is a 360-degree sensory environment with enticing smells, samples to taste, auditory announcements,...

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