London Underground

Campaign for London Underground. Client objectives were to communicate: more litter pickers, more CCTV cameras and Transport Police in stations, more station assistants and customer help points.
Agency: Partners BDDHAuthor: Jane Lingham

London Underground

Litter pickers make the Tube run faster

The background

Making great ads for London Underground is tough. All of London and a great deal of the rest of Britain knows the Tube is far from a flawless...