London Transport – London Transport

Campaign in 1999 by BMP for London Transport (buses and underground amalgamated). Objective: to stimulate travel using both services.
Agency: BMPAuthor: Jane Cunningham

Making London Transport Advertising Simple

INTRODUCTION

In this case, planning contributed to the creative process in two ways:

  1. By brutally simplifying a very complex task set by London Transport
  2. By using stimulus from outside...