London & Partner's: Let's Do London

Katie Taylor, Edward Sellier

Promotional firm London & Partners (L&P) collaborated with the Mayor of London's Office to drive domestic tourism to England's capital during the COVID-19 pandemic in 2021.

Campaign details

Brand: London & PartnersBrand owner: Greater London AuthorityEntrant company: Wavemaker - United KingdomIdea creation: Wavemaker LondonMarket: EuropeSector: Transport & tourismMedia channels: Radio & audio, Video on demand, Social media, Public relations, Online display, Outdoor, Out-of-homeBudget: 1 - 3 million

Executive summary

The Covid-19 pandemic of 2020 decimated London’s domestic and international tourism in 2020-21. The London Tourism Recovery Group, in a public-private partnership with the Mayor of London’s Office, aimed to power London’s economic recovery from Covid-19 with a focus on putting jobs...

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