Some categories are synonymous with creativity. Those fertile lands where risk-taking and roof-raising is not just desired but expected. And then there's Private Banking. In Switzerland.
This is a paper about the value of defying convention in a highly conservative category. About an unlikely trailblazer raising its head above the most cautious of parapets. And it's the case of how Strategy helped a traditional Swiss bank harness its boldness and find its voice to build a stronger future.
But this isn't about one inspired leap. It's about Strategy providing something of greater value to Lombard Odier; a compass. An...