Lombard Odier: rethink everything® – building the revolutionary Swiss Bank

Swiss private bank Lombard Odier grew brand engagement and client assets with a multichannel platform that focused on its capacity for reinvention.

Summary

Some categories are synonymous with creativity. Those fertile lands where risk-taking and roof-raising is not just desired but expected. And then there's Private Banking. In Switzerland.

This is a paper about the value of defying convention in a highly conservative category. About an unlikely trailblazer raising its head above the most cautious of parapets. And it's the case of how Strategy helped a traditional Swiss bank harness its boldness and find its voice to build a stronger future.

But this isn't about one inspired leap. It's about Strategy providing something of greater value to Lombard Odier; a compass. An...

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