Lombard Odier: Ostriches and Eagles - Creating new IP for a new age of investment

Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.

Campaign details

Brand: Lombard OdierAgency: VMLY&R

Summary

Sustainability used to be the granola of Investment. At best, a balm for the conscience, at worst, idealism from the eccentric fringes.

By 2019, times had changed. Every bank was evangelising sustainability. Yet it was in danger of becoming a virtue signalling competition, losing clarity, meaning and in some quarters, credibility.

This is the story of how Lombard Odier, the world's first global bank to be B Corp certified, cut through a thickening fog of green.

It's the story how a private bank, with over 220 years of heritage, set...

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