Lombard Odier: Ostriches and Eagles - Creating new IP for a new age of investment

Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.

Campaign details

Brand: Lombard Odier Agency: VMLY&R

Summary

Sustainability used to be the granola of Investment. At best, a balm for the conscience, at worst, idealism from the eccentric fringes.

By 2019, times had changed. Every bank was evangelising sustainability. Yet it was in danger of becoming a virtue signalling competition, losing clarity, meaning and in some quarters, credibility.