Campaign details
Brand: Lombard OdierAgency: VMLY&R
Summary
Sustainability used to be the granola of Investment. At best, a balm for the conscience, at worst, idealism from the eccentric fringes.
By 2019, times had changed. Every bank was evangelising sustainability. Yet it was in danger of becoming a virtue signalling competition, losing clarity, meaning and in some quarters, credibility.
This is the story of how Lombard Odier, the world's first global bank to be B Corp certified, cut through a thickening fog of green.
It's the story how a private bank, with over 220 years of heritage, set...