Logo Vs Lexus: Which Guide To The Global Future?

This essay compares and contrasts the views of Noami Klein's book 'No Logo' with Thomas Friedman's in his book 'The Lexus and the Olive Tree'.

Logo vs. Lexus

Which Guide to the Global Future?

Paul Feldwick

Some two years since its first appearance, Naomi Kleins No Logoremains high in the bestseller lists, and its cool black jacket, complete with (ironic?) trade mark symbol, can still be seen...