Logitech International S.A.: What Will You Do With All That Freedom? campaign
Ed DingerOVERVIEW
For many years Logitech International S.A. was well known among personal computer manufacturers, which bundled the company's computer mice with their machines, but to the general public Logitech was little known. Increasingly Logitech sought to build up its own brand identity as it tried to sell more upscale mice and keyboards under its own name rather than the brand of original equipment manufacturers (OEMs). Cordless mice and keyboards were ideal categories to pursue, and Logitech became the clear-cut industry leader. In the early 2000s Logitech...