L'oeuf marocain: The Eggspiracy

L'oeuf Marocain, the national awareness-raising programme for egg producers in Morocco, confronted a culture of misinformation around eggs head on with its Eggspiracy campaign.

Campaign details

Brand: L'oeuf marocainBrand owner: ANPOAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: Dairy products, fats, oilsMedia channels: Content marketing, Online video, Social media, TelevisionBudget: 500k - 1 million

Executive summary

The Moroccan egg market underwent a remarkable evolution after 1981, recording a growth rate of 6.2% over four decades. In 2018, the level of egg consumption in Morocco rose to 185 eggs per year per capita, against 138 in 2010. Despite this significant increase in average consumption, the level remained relatively low compared to that...

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