L’Occitane: L’Occitane's COVID idol

A campaign by the cosmetic company L’Occitane increased its online exposure in China by connecting with the Gen Z target audience during the COVID-19 lockdown.

Campaign details

Brand: L'OccitaneBrand owner: L'OccitaneEntrant company: Mindshare China, ShanghaiMarket: China (Mainland)Sector: Skin careMedia channels: Content marketing, Livestreaming, Social media, Websites & micrositesBudget: Up to 500k

Campaign video...