Local cultural and media tastes need differing creative approaches

Dirk Eschenbacher

Asia is one of the most competitive creative markets for advertising and design, a situation borne historically from a need to be inventive in the face of a lack of resources.

Local cultural and media tastes need differing creative approaches

Dirk Eschenbacher

When I moved to China in March 2001, the internet statistics were intriguing: 18 million people online in China alone seemed like an outrageously high number. Eight years...

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