Lloyds Banking Group: On the money

Lloyds Banking Group, the UK financial services provider, fostered more effective relationships with its customers through an email strategy that broke campaign benchmarks and drove engagement.

Halifax has ambitions to move from a product-centric to a customer-focused approach. The brief was to build customer engagement beyond functional product relationships.


Faced with the shocking fact that 47% of UK adults lack confidence in managing their money, the team planned an integrated comms experience around the key moments in customers' financial lives.

The campaign applied insight and personalisation to make every communication helpful, informative and inspirational: 'On the Money.'

A multi-dimensional customer strategy and joined-up, multichannel communications journeys were based on key themes, segmented by customer life-stage and behavioural triggers, to bring brand promises to life at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands