Lloyds Banking Group: On the money

Lloyds Banking Group, the UK financial services provider, fostered more effective relationships with its customers through an email strategy that broke campaign benchmarks and drove engagement.

Halifax has ambitions to move from a product-centric to a customer-focused approach. The brief was to build customer engagement beyond functional product relationships.

Strategy

Faced with the shocking fact that 47% of UK adults lack confidence in managing...

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