LLC MVM: I am mobile. Activation for the mobile generation

m_mobile, a smartphone seller, increased brand awareness and sales among young Russian consumers by turning its yearly news into a diss track.

Campaign details

Agency: ARK CONNECT Country: Russia

The Summary Statement

Our target audience, the young and progressive, are used to solving problems with their smartphone. So, we climbed right into our target audience's inner sanctum - their smartphones. Because it's right there on their smartphones, where they watch, cl

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands