Living the Brand: Why Organisations Need Purpose and Values

This article is adapted from Nicholas Lind's book 'Living the Brand'. It contrasts the top-down, command and control militaristic management style with organisations that build value through people.

Rethinking Brand Thinking

Living the Brand

Why Organisations Need Purpose and Values

Nicholas Ind

Many large organisations have the knack of taking in enthusiastic, committed and hopeful people and turning them, unwittingly and over time, into...