Livial - live it all

Stephanie Gerraty

Campaign to launch Livial, a hormone replacement therapy (HRT) treatment, to Australian obstetricians and gynaecologists, in August 2000.

Promotions to the medical profession
Australia

Livial

Live it all

Author: Stephanie Gerraty Agency: Life Brands

Objective:To launch Livial (tibolone) hormone replacement therapy (HRT) to Australian specialists (obstetricians and gynaeclogists), giving it a distinctive benefit to justify its...

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