Livi: Miss diagnosed

Livi, a healthcare app, launched its Miss Diagnosed campaign to reduce the gender health gap in the UK.

Brief

British patients have never had it so bad.

Three years of absolute chaos has left our beloved NHS at breaking point. It's virtually impossible to get a doctor's appointment. We've been continually told not to go and seek medical advice unless it's an ABSOLUTELY LIFE OR DEATH SITUATION. The result? The number of early- stage cancer diagnoses has decreased by a third during COVID. A nation browbeaten and cajoled into keeping calm and carrying on, not causing a fuss and literally dying because of it. How very British.

Digital healthcare app Livi tasked us with finding a way to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands