As part of his Southeast Asian social commerce research, Cube Asia co-founder Simon Torring analyses the emerging social commerce archetype of live selling and the opportunities and considerations for brands and retailers if they decide to engage in this marketing tactic in the region.
This article is part of a Spotlight series on social commerce in APAC. Read more
In this blog post we seek to shed light on the emerging social commerce archetype of live selling, and to help brands and retailers decide whether to invest in live selling...