Liva Eco: Plantable tags

Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.

Campaign details

Brand: Liva EcoBrand owner: Aditya Birla GroupEntrant company: Tonic Worldwide, MumbaiIdea creation: Tonic Worldwide MumbaiMarket: IndiaSector: Industrial & manufacturingMedia channels:Packaging & design, Social media, Word of mouth,...