LIV: A new way to live

Mirvac, an Australian property group, launched LIV, an entirely new brand, in Australia to pioneer the 'build to rent' category.

Campaign details

Brand: LIV Brand owner: LIV Entrant company: Chello Agency, Redfern, NSW Media: Rocket Productions, Sydney Market: Australia Sector: Property & construction Media channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Websites & microsites Up to 500k