Campaign details
Brand: LIVBrand owner: LIVEntrant company: Chello Agency, Redfern, NSWMedia: Rocket Productions, SydneyMarket: AustraliaSector: Property & constructionMedia channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Working with Australian property company, Mirvac, we launched a new category, a new product and a new brand to the Australian housing market. LIV, by Mirvac, pioneered a new "built to rent" category. Research by Kantar indicated that 60% of our target market...