Little Red Book: Cook a meal for the one you love

In 2020, because of the epidemic, "Home Cooking" started the "first year of cooking" for many people. As Xiaohongshu, a beauty and grass-growing platform in the eyes of everyone, I hope to take this opportunity to dilute the "beauty attributes" that the Xiaohongshu platform is strongly bound to the female group, and become a leading lifestyle sharing platform in China.

Case details

Brand: Xiaohongshu

Brand owner: Xiaohongshu

Main agency: Carnival Integrated Marketing

Market launch: Mainland China

Industry: Internet

Media channels:outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.),...