An integrated launch campaign that leveraged the brand's cult status in the UK, building buzz and trial across experiential, earned, influencer, social and content. Hero activity included branding a vintage ice cream truck to drive media and consumer sampling, alongside top tier brand storytelling, category leadership and content co-creation to fuel a currency led TikTok trend. The results were out of this world just like Little Moons ice cream! As the only marketing activity in play at launch, the campaign was an overwhelming success, driving massive brand awareness and business results - fast.
Objectives & Challenge