Little Caesars: Big pizza

Little Caesar's, a pizza brand, launched the Big Pizza campaign in the US to drive sales and increase brand awareness.

Campaign details

Brand: Little CaesarsAgency: McKinneyCountry: United States

Why is this work relevant for Creative Strategy?

In the world of national pizza chains, Little Caesars is often left out of the conversation between Pizza Hut, Domino's, and Papa John's.

But that's crazy, because we rival them in a blind taste test. We make our dough fresh every single day. We're a family-owned business that stands behind customers. Most people don't know any of that; they just think we're cheap pizza.

We had to stand up to the category and tell our story. Our strategy was...

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