Little Caesar Enterprises, Inc.: Safety Video campaign
Taryn Benbow-PfalzgrafOVERVIEW
Consumers know Little Caesar Enterprises, Inc. for its absurd, funny commercials created by Cliff Freeman & Partners, including the very popular and award-winning "Safety Video" campaign. Rolled out near the end of 1996 to introduce its new Pizza by the Foot, the Little Caesars campaign not only elicited laughs from audiences but once again proved humor in advertising translated into dollars and sense.
With more than 4,800 Little Caesars outlets throughout the United States and Canada, the Dominican Republic, Guam, Honduras, Korea, Puerto Rico, and the Czech and Slovak Republics,...