Little Caesar Enterprises, Inc.: Cloning campaign
Taryn Benbow-PfalzgrafOVERVIEW
Though few consumers would connect complicated mathematical equations and the latest scientific advances in biology with Little Caesar Enterprises, Inc., both figured into an early 1997 advertising campaign for Little Caesars Pizza, as the company is commonly known. Dreamed up by Cliff Freeman & Partners, who had been providing Little Caesars' wacky ads since 1986, the "Cloning" campaign was delivered to television audiences in March 1997.
Known for wildly improbable and quirky commercials, Cliff Freeman & Partners rolled out the "Cloning" campaign on the heels of one of the century's biggest...