Listerine's Gargle Orchestra Challenge – Malaysia's first gargling acapella

Mouthwash brand Listerine used influencers in an online campaign to persuade millennials in Malaysia to develop a mouthwash habit.

Campaign details

Brand: Listerine Brand owner: Johnson & Johnson Lead agency: Ensemble Worldwide Contributing agencies: Universal McCann Malaysia Country: Malaysia Industries: Oral health Media channels: Online video, Sales promotion, Social media Budget: Up to 500k

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