Listerine Mouthwash and PocketPaks

1999-2000 campaign for Listerine Mouthwash plus PocketPaks (new variant). Brand static, old-fashioned and needed repositioning.

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Listerine Mouthwash and PocketPaks

Executive Summary

This is a case about two Pfizer productsListerine Mouthwash and, later, Listerine PocketPaksa new portable format for killing badbreath bacteria. At the start of...