Listerine - The action hero battles on

Listerine had been the brand that 'kills the germs that cause bad breath' for over 126 years, but it was not doing especially well in Canada.
Agency: JWT

Listerine – The action hero battles on

Winner: Sustained Success - Gold

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): 1999–2006

Start of Advertising/Communication Effort: 1999

Base Period for Comparison: Historical data

Listerine...

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